YOUTHEORY

Vibrant Brand Refresh

Vitamins and supplements brand, YouTheory, needed
a little rejuvenation of their digital presence and
e-commerce platform in order to stay fresh and keep
up with their competition.

It’s always super exciting for me to be able to work with brands and help elevate the existing design language.
For YouTheory, I looked for what represents the core
of their brand. With some research I found that the round shape on the label is actually what a collagen molecule
looks like under a microscope.

I combined that foundational element with hero
packaging shots, bold typography highlighting the
product benefits, and very simple transparency, to bring
this visual language to life. This echoed the simplicity
and transparency consumers crave when it comes to shopping for supplements online.

This work is the result of an RFP that turned into
a huge undertaking and some work I’m still proud of.

Core Design Elements