GRAY WHALE GIN

Brand Design & Guidliness

After a handful of small projects to help get them traction
on social media and deepen their presence in-stores,
the founders of Gray Whale Gin asked if I would help them build out their entire branding design system and guidelines and they expanded nationally. I was thrilled to say, yes!

Over the course of a year, I was fortunate enough to establish the art direction, design systems, typography,
color palettes, photography approach, and brand guidelines for what started as a small West Coast gin and turned into
a nationally known brand.

This was such a fun brand to help build and an even
more fun brand to taste.

Signature Cocktails Booklet

Being a new gin brand, it was important for us to give bartenders cocktails recipes that compliment the unique flavors of Gray Whale Gin.

Working with the founders, I created this booklet based on their favorite recipes. I designed everything from the ground up, made the cocktails, shot the photos, and even did a fair bit of taste testing.