Google Fi Launch
Google was launching a transparent phone company, Fi, where you only pay for what you use
or they give you
your money back. They came to us looking to develop an approachable brand
look and feel and website to launch their new top secret mobile network.
Our solution was to create a fun twist on the colorful
Google branding to create a look that was less corporate and felt more community.
Magic Number PR Easter Egg
For the launch, we created a fun easter egg with the example phone number which appeared through PR and teaser films. If you called the number you encountered something unexpected – Lionel Richie.
The easter egg created great buzz during launch and made the news of Fi spread even further.
