NYX COSMETICS

Cosmetics Masterclass Launch

L’Oreal was looking to create an online educational platform for amateur and professional makeup artists. They came to us with a video library platform that was still in its beginning stages, but had a ton of potential — NYX Masterclass.

NYX Masterclass is an online platform that teaches makeup techniques and tricks to make high-end beauty accessible
to everyone.

Our job was to brand the NYX Masterclass platform
and make it endlessly engaging for users.

In-Store Posters

Logo Exploration

Too Faced Brand Refresh

Our goal was to redefine the look, feel, and attitude
of a cosmetic brand with an attitude. With that in mind
we elevated the Too Faced brand by introducing a more minimal, expressive, and feminine approach to the french flare Too Faced craved to own.